THE TIMES SQAURE EXCHNAGE
Randall's Island, New York, 2015
The Times Square Exchange is a speculative proposal for Times Square Arts, a non-profit organization that stages public art installations in New York’s famous urban center. The aim is to create an installation in the Frieze Art Fair—an exhibition of current artists held annually for 4 days on Randall’s island off the northeast corner of Manhattan. Much the public art program at Times Square Arts relies on coordination with billboard operators and advertisers to donate valuable screen time for the display of digital artwork. This project is interested in reversing the primacy of this relationship to context by re-examining the inherent value systems that govern both advertising, and the private art market. The ultimate challenge becomes a branding exercise aimed at bridging the divide between the entangled urban context of public art venues, and the insular market of the collector’s fair.